Influencer campaigns that actually pay off
InfluBid connects the whole influencer marketing workflow — campaign management, true dual-perspective ROI, a two-sided bidding marketplace, and automated payouts — so nobody has to reconcile spreadsheets after the fact.
0
Dedicated portals
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Platforms supported
0
Granular permissions
194-O
TDS section automated
Campaign analytics
IllustrativeROI index (6 mo.)
Trending up
0%
Deliverables approved
Payouts trend
+18%Sample campaign analytics: ROI index trending up across six months, 92% of deliverables approved, and payouts up 18% versus the prior period. Illustrative data only.
Three portals, one record
Built for everyone in the deal
Agencies, clients, and influencers each get a portal shaped around what they need to do — all reading from the same campaign.
For Agencies
Run every client campaign from one workspace, with margins you actually trust.
- Campaign, deliverable & influencer management
- Dual P&L: agency margin + client ROI, side by side
- Team roles: Owner, Admin, Manager, Analyst
- Post jobs to the Marketplace
For Brands & Clients
See exactly what your agencies are spending, delivering, and returning.
- Live ROI on every campaign your agency runs
- Approve campaigns and deliverables directly
- Run your own campaigns alongside agency ones
- Work with multiple agencies from one login
For Influencers
Get discovered, deliver content, and get paid — with tax handled for you.
- Accept invitations or bid on open jobs
- Submit deliverables straight from your socials
- Track earnings with automatic TDS breakdowns
- Get paid directly to your bank or UPI
How it works
From brief to payout, in one flow
Agency sets up a campaign
Pick influencers, set budgets, and define deliverables.
Client reviews & approves
Brands see the plan and sign off before it goes live.
Influencer delivers
Content goes live and is submitted with platform links.
ROI & payouts settle
Metrics sync automatically and influencers get paid, TDS included.
See it in action
What a campaign summary looks like
A sample of the campaign cards inside the platform — illustrative brands, not real clients or case studies.
Streetwear drop, told by the people who wear it
1.2M
Views
6.4%
Engagement
18
Creators
A skincare routine, one reel at a time
3.8M
Views
7.9%
Engagement
42
Creators
Gear tested by athletes, not actors
890K
Views
9.1%
Engagement
11
Creators
Why teams switch
Spreadsheets and generic tools weren't built for this
Influencer marketing has its own math — agency margin, client ROI, TDS, and a marketplace to source creators. Here's what each approach actually covers.
| Feature | Spreadsheets & DMs | Generic project tools | InfluBid |
|---|---|---|---|
| Dual P&L: agency margin + client ROI, always in sync | |||
| Automatic TDS (194-O / 206AA) on every payout | |||
| Platform-aware deliverable link validation | |||
| Built-in bidding marketplace to find creators | |||
| One client, multiple agencies, one shared record | |||
| Role-based team permissions | |||
| Live dashboard instead of a monthly export |
Marketplace
Find creators without leaving the platform
Real creators already on InfluBid, pulled live from the platform — or an illustrative sample if the directory is still warming up.
What's inside
Everything ROI tracking needed to grow up
Dual-perspective ROI
Every campaign is measured two ways at once — the agency's margin (income minus influencer and other costs) and the client's ROI (revenue minus spend) — always in sync.
Marketplace
A two-sided marketplace where agencies and brands post jobs and influencers bid, with automatic contract generation and ROI sync back into the campaign.
Deliverable tracking that understands platforms
Instagram, YouTube, TikTok, Facebook, Snapchat and Twitter/X links are validated automatically, with post metrics synced back into your analytics.
Payouts with TDS built in
Every payout runs Section 194-O automatically: 0% under ₹30,000 a year, 1% above it with PAN on file, 20% under Section 206AA without one — computed before the money moves, not after.
Multi-agency clients
A brand isn't locked to one agency — the same client can be managed by multiple agencies at once, each with their own campaigns and P&L.
Real-time notifications, not a refresh button
Deliverable decisions, payouts, and campaign approvals push over WebSocket the moment they happen, with email as a backup channel — 28 event types across every portal.
Got questions?
Frequently asked questions
Everything you need to know about how InfluBid works. Can't find the answer you're looking for? Reach out to the team.
A platform that connects the three sides of influencer marketing — agencies, brands, and creators — on one shared record, so campaign spend, deliverables, and ROI never have to be reconciled across spreadsheets and DMs.
Ready to see your real ROI?
Whichever seat you sit in — agency, brand, or creator — InfluBid has a portal for you.